Welcome to Digital Marketing (BMGT484)


This course examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet. Special attention devoted to the tools and techniques unique to the electronic media.


Specifically, the course will help you:

  1. To understand the importance of a marketing orientation in the development of websites.
  2. To become knowledgeable of up-to-date marketing terms and technology.
  3. To learn how to create a profitable marketing strategy for the Internet and the world of e-Commerce.
  4. To develop leadership, teamwork and communication skills.
  5. To nurture creativity and critical thinking skills.