This course examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services on the Internet.  Special attention devoted to the tools and techniques unique to the electronic media.

Specifically, the course will help you: 

1. To understand the importance of a marketing orientation in the development of websites.
2. To become knowledgeable of up-to-date marketing terms and technology.
3. To learn how to create a profitable marketing strategy for the Internet and the world of e-Commerce.
4. To develop leadership, teamwork and communication skills.
5. To nurture creativity and critical thinking skills.